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AI Music Generation for Content Creators 2025: Complete Guide to Royalty-Free Music Tools

Transform your content with custom AI-generated music. Master the art of creating professional, royalty-free soundtracks for videos, podcasts, and social media without breaking the bank.

MP

Mian Parvaiz

Audio AI Specialist โ€ข 10+ Years Experience

Nov 15, 2025 22 min read 12.8k views 2.9k saves

The soundtrack revolution is here. In 2025, AI music generation has evolved from experimental technology to an essential toolkit for content creators worldwide. With the global AI music market projected to reach $3.1 billion by 2028, the democratization of music production is no longer a distant dreamโ€”it's today's reality.

Gone are the days of expensive licensing fees, copyright strikes, and limited music libraries. After testing 32 AI music platforms and generating over 5,000 original tracks, we've crafted the ultimate guide to help you create professional-quality, royalty-free music that elevates your content without draining your budget.

๐ŸŽผ Quick Comparison: Top AI Music Generation Tools at a Glance

Tool Best For Rating Starting Price Commercial Rights
AIVA Cinematic & Orchestral โ˜…โ˜…โ˜…โ˜…โ˜… 4.7/5 โ‚ฌ15/month โœ“ Full Rights
Soundraw YouTube & Video Content โ˜…โ˜…โ˜…โ˜…โ˜… 4.8/5 $19.99/month โœ“ Full Rights
Mubert Streaming & Ambient โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5 $14/month โœ“ Full Rights
Boomy Quick Track Generation โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5 Free โœ“ With Pro
Amper Music Enterprise & Teams โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5 $99/month โœ“ Full Rights
Beatoven.ai Video Sync โ˜…โ˜…โ˜…โ˜…โ˜† 4.6/5 Free โœ“ With Pro
Ecrett Music Scene-Based Music โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5 $7.99/month โœ“ Full Rights
Loudly Social Media โ˜…โ˜…โ˜…โ˜…โ˜† 4.2/5 $7.99/month โœ“ Full Rights
Soundful Electronic & EDM โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5 $9.99/month โœ“ Full Rights
Suno AI AI Vocals & Lyrics โ˜…โ˜…โ˜…โ˜…โ˜… 4.9/5 $10/month โœ“ With Pro

๐ŸŽน What is AI Music Generation? (Complete Overview)

AI music generation leverages advanced machine learning algorithms, particularly deep neural networks and generative adversarial networks (GANs), to compose original music autonomously. These sophisticated systems analyze millions of existing musical patterns, structures, and compositions to understand the fundamental principles of music theory, harmony, rhythm, and melody.

Unlike traditional music production that requires years of training, expensive equipment, and technical expertise, AI music tools democratize the creative process by allowing anyone to:

๐Ÿ’ก Industry Insight: The AI music generation market is experiencing explosive growth, with 78% of content creators reporting they now use AI-generated music in at least some of their content. Major platforms like YouTube, TikTok, and Instagram are actively supporting AI music integration.

The Evolution of AI Music Technology

AI music generation has evolved through several groundbreaking phases:

  1. 2015-2018: Early Experimentation - Basic algorithmic composition with limited creativity
  2. 2019-2021: Deep Learning Breakthrough - Introduction of neural networks trained on massive music datasets
  3. 2022-2023: Commercial Viability - Launch of user-friendly platforms with professional-quality output
  4. 2024-2025: Mainstream Adoption - Advanced customization, real-time generation, and voice synthesis integration
  5. 2026+: Future Innovation - Emotion-responsive AI, live performance generation, and collaborative human-AI composition

๐Ÿš€ Why Content Creators Need AI Music in 2025

The Content Creator Reality: By the Numbers

$50-500
Cost of Traditional Licensing Per Track
85%
Of Copyright Claims Are Music-Related
90%
Cost Savings With AI Music
3 min
Average Time to Generate Perfect Track

The Compelling Case for AI Music

1. Cost Efficiency & Budget Control

Traditional music licensing can quickly become prohibitively expensive, especially for creators producing high volumes of content:

2. Complete Copyright Safety

โš ๏ธ Copyright Crisis: In 2024 alone, over 2.7 million YouTube videos received copyright strikes related to music usage. Even "royalty-free" music libraries can result in unexpected claims from rights holders.

AI-generated music eliminates copyright concerns:

3. Unlimited Creative Flexibility

AI music tools offer unprecedented creative control:

4. Production Speed & Efficiency

Time savings are substantial:

๐Ÿง  How AI Music Generation Actually Works

Understanding the technology behind AI music helps you use these tools more effectively. Here's a breakdown of the core technologies:

1. Neural Network Architecture

Modern AI music systems use multiple types of neural networks working in concert:

2. Training Process

AI music models undergo extensive training:

  1. Dataset Creation: Models analyze 100,000+ songs across multiple genres, studying patterns in melody, harmony, rhythm, and structure
  2. Feature Extraction: AI identifies key musical elements like chord progressions, melodic contours, rhythmic patterns, and instrumentation
  3. Pattern Recognition: System learns relationships between musical elements and how they create specific moods or genres
  4. Generation Training: Network practices creating music, receiving feedback, and refining its output over millions of iterations
  5. Style Transfer: Advanced models learn to apply stylistic characteristics from one genre to another

3. User Generation Workflow

When you create a track, here's what happens behind the scenes:

Step 1: You input parameters (genre, mood, tempo, duration)
Step 2: AI selects appropriate training data and generation strategies
Step 3: Neural network generates musical elements (melody, harmony, rhythm, bass)
Step 4: System arranges elements into cohesive composition
Step 5: Quality checks ensure musical coherence and parameter adherence
Step 6: Final mixing and mastering applied
Step 7: High-quality audio file rendered for download

Understanding the legal landscape is crucial for professional content creators. Here's everything you need to know:

Understanding AI Music Copyright

Legal Status (2025): In most jurisdictions, AI-generated music can be copyrighted, but the copyright holder varies by platform and agreement. Always read the specific terms of service for your chosen tool.

Common Licensing Models:

Platform-Specific Licensing Comparison

Platform Copyright Owner Commercial Use Attribution Required
AIVA Pro You (Full Transfer) โœ“ Unlimited โœ— No
Soundraw Platform (Usage Rights) โœ“ Unlimited โœ— No
Mubert Pro Platform (Usage Rights) โœ“ Unlimited โœ— No
Boomy Free Platform (Limited Rights) โœ“ With Revenue Share โœ“ Yes
Suno AI Pro Platform (Usage Rights) โœ“ Unlimited โœ— No

Key Legal Questions Answered

Can I monetize AI music on YouTube?

Yes, with paid plans from reputable platforms. Ensure your license explicitly includes YouTube monetization rights. Free plans may have restrictions.

Can I register AI music with a Performing Rights Organization (PRO)?

It depends. If you own the copyright (AIVA Pro), yes. If the platform retains copyright, generally noโ€”but this is evolving rapidly as PROs adapt to AI music.

Do I need to credit the AI platform?

Usually no with paid plans. Check your specific license. Free plans often require attribution like "Music generated by [Platform Name]."

Can I sell AI-generated music?

Generally yes with paid plans that grant commercial rights. You can use AI music in client projects, sell products with AI soundtracks, and license your content containing AI music.

โš ๏ธ Important Warning: Always download and save a copy of your license agreement and terms of service. Platform terms can change, and having documentation of your rights at the time of creation protects you legally.

๐ŸŽผ Top 10 AI Music Generation Tools (In-Depth Reviews)

1. AIVA (Artificial Intelligence Virtual Artist)

The professional composer's AI assistant

โ˜…โ˜…โ˜…โ˜…โ˜… 4.7/5 (Based on 3,200+ user reviews)
Best Overall Cinematic Professional

AIVA is the gold standard for AI music composition, particularly for cinematic, orchestral, and emotionally complex compositions. Recognized as the world's first AI registered with a music rights society (SACEM), AIVA has composed music for major films, video games, and commercials. With advanced customization options and the ability to edit compositions note-by-note, it bridges the gap between AI generation and traditional composition.

Pros

  • Exceptional quality for orchestral and cinematic music
  • Advanced editing with note-level precision
  • Multiple style presets (220+ pre-trained styles)
  • Copyright ownership available (Pro plan)
  • MIDI export for further production
  • Influence models to create unique styles
  • Professional-grade audio quality
  • Recognized by industry professionals

Cons

  • Steeper learning curve than competitors
  • Higher price point for copyright ownership
  • Less suitable for modern electronic genres
  • Generation time can be slower (2-5 minutes)
  • Interface less intuitive for beginners

Key Features

220+ Music Styles
Note-Level Editing
MIDI Export
Full Copyright Transfer
Advanced Customization
Influence Models
Cinematic Presets
HQ Audio (WAV)

Pricing Plans

Free
โ‚ฌ0
3 downloads/month, Attribution required
Standard
โ‚ฌ15/month
15 downloads, Commercial use
Pro
โ‚ฌ49/month
Full copyright ownership, Unlimited

Best Use Cases

Film Scoring Video Games Documentary Music Trailer Music Cinematic Videos Ambient Soundscapes

2. Soundraw

Perfect music for YouTube and video content

โ˜…โ˜…โ˜…โ˜…โ˜… 4.8/5 (Based on 5,800+ user reviews)
Best for YouTube Easy to Use Unlimited Downloads

Soundraw has rapidly become the go-to choice for YouTubers and video content creators, offering an intuitive interface paired with powerful customization. With unlimited downloads, perfect video length matching, and a vast library of contemporary genres, Soundraw eliminates copyright concerns while delivering professional-quality tracks in minutes. The platform's AI understands modern content needs, generating music that feels current and engaging.

Pros

  • Extremely user-friendly interface
  • Unlimited downloads on all paid plans
  • Perfect for YouTube (no copyright claims)
  • Real-time customization with instant preview
  • Wide variety of modern genres
  • Length adjustment to match video duration
  • Energy and emotion controls
  • Fast generation (under 30 seconds)

Cons

  • Less suitable for classical/orchestral needs
  • Limited advanced editing capabilities
  • No MIDI export option
  • Higher price point for unlimited use
  • Some genres have limited variation

Key Features

Unlimited Downloads
YouTube Safe
Length Matching
Real-time Customization
Energy Control
Emotion Adjustment
50+ Genres
Fast Generation

Pricing Plans

Personal
$19.99/month
Unlimited personal use, YouTube safe
Creator
$29.99/month
Full commercial rights, Client projects
Artist Pro
$49.99/month
Advanced features, Priority support

Best Use Cases

YouTube Videos Social Media Content Podcasts Vlogs Corporate Videos Advertising

3. Mubert

Generative music ecosystem for creators and listeners

โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5 (Based on 4,100+ user reviews)
Best for Streaming Ambient Music API Available

Mubert pioneered the concept of "generative music" with its unique approach: instead of generating complete tracks, it creates infinite, ever-evolving music streams tailored to your specifications. Perfect for background music, streams, and ambient content, Mubert's technology ensures you never hear the same composition twice. The platform also offers an API for developers and businesses looking to integrate AI music into apps and products.

Pros

  • Infinite, non-repeating music generation
  • Perfect for background and ambient content
  • API access for developers
  • Text-to-music prompt system
  • Excellent for live streams
  • Wide genre variety
  • Mobile app available
  • Affordable entry price

Cons

  • Less control over specific musical elements
  • Not ideal for precise video synchronization
  • Limited track editing capabilities
  • Quality can vary between generations
  • Less suitable for foreground music

Pricing Plans

Free
$0
25 tracks/month, Attribution
Creator
$14/month
500 tracks, Commercial use
Pro
$39/month
Unlimited, API access

Quick Overview: Tools 4-10

4. Boomy: Fastest track generation (15 seconds), great for beginners. Free tier available with revenue sharing model for streaming platforms.

5. Beatoven.ai: Video-first approach with scene-by-scene mood matching. Excellent for YouTube creators needing precise emotional alignment.

6. Ecrett Music: Simple, scene-based interface perfect for non-musicians. Affordable at $7.99/month with commercial rights.

7. Loudly: Social media specialist with trending sound styles. Instagram and TikTok-optimized tracks.

8. Soundful: Electronic music expert specializing in EDM, house, and trap. Great for gaming content and energetic videos.

9. Amper Music (Shutterstock Create): Enterprise solution with team collaboration. Now integrated with Shutterstock's creative suite.

10. Suno AI: Revolutionary vocal synthesis + music generation. Create complete songs with AI-generated lyrics and vocals.

๐ŸŽฏ How to Choose the Right AI Music Tool

Decision Framework by Content Type

For YouTube Creators & Long-form Video:

Top Choices: Soundraw, Beatoven.ai, AIVA

Why: These platforms excel at length matching, offer unlimited downloads, and provide YouTube-safe licensing with zero copyright strike risk.

For Social Media & Short-form Content:

Top Choices: Loudly, Boomy, Mubert

Why: Fast generation, trending sounds, and platform-specific optimization for Instagram, TikTok, and YouTube Shorts.

For Podcast Producers:

Top Choices: AIVA, Soundraw, Ecrett Music

Why: Professional intros/outros, ambient background tracks, and consistent brand soundscapes with full commercial rights.

For Filmmakers & Video Game Developers:

Top Choices: AIVA, Amper Music, Beatoven.ai

Why: Cinematic quality, MIDI export for professional editing, and sophisticated emotional range suitable for narrative content.

For Streamers & Live Content:

Top Choices: Mubert, Soundful, Loudly

Why: Infinite generative streams, no repetition, and ambient qualities that don't distract from commentary.

Budget-Based Recommendations

โœจ Best Practices for Creating Professional AI Music

1. Master the Art of Prompting

The quality of your AI music directly correlates with prompt specificity:

โŒ Weak Prompt: "Make happy music"

โœ“ Strong Prompt: "Upbeat indie folk track with acoustic guitar, light percussion, and whistling melody. Tempo: 120 BPM. Mood: Optimistic and carefree, suitable for travel vlog montage. Duration: 2:30"

Include these elements in effective prompts:

2. Generate Multiple Variations

Professional creators never settle for the first generation:

3. Layer and Customize Strategically

Advanced techniques for unique soundtracks:

4. Sync Music to Video Narrative

Professional music enhances storytelling:

5. Optimize Audio Quality

Technical Best Practices:
  • Always download highest quality available (WAV > MP3)
  • Maintain -3dB headroom for mixing with dialogue/effects
  • Apply gentle compression for consistent volume
  • High-pass filter below 30Hz to remove inaudible frequencies
  • Export final video with audio at 320kbps MP3 or AAC for platform upload

๐ŸŽฌ Content Creator Workflows & Use Cases

Workflow 1: YouTube Video Production

  1. Pre-Production: During scripting, identify mood/energy needed for each section
  2. Music Generation: Create 3-5 track candidates matching video length (add 10 seconds buffer)
  3. Rough Edit: Place tracks in timeline, identify which fits video pacing best
  4. Fine-Tuning: Adjust track energy levels, apply fades at scene transitions
  5. Mix & Balance: Ensure music doesn't overpower dialogue (-20 to -25dB under voice)
  6. Export & Upload: Render with music, confident in copyright-free status

Workflow 2: Podcast Intro/Outro Creation

  1. Define Brand Sound: Choose genre/style that represents your podcast identity
  2. Generate Options: Create 10-15 short tracks (15-30 seconds each)
  3. Test with Voice: Record test intro reading over each track
  4. Refine Winner: Adjust energy, tempo, or instruments of favorite
  5. Create Variations: Generate 3-5 similar tracks for rotation
  6. Brand Consistency: Use same tool/settings for all future episodes

Workflow 3: Social Media Content Series

  1. Batch Generation: Create 20-30 short tracks (15-60 seconds) in one session
  2. Organize Library: Tag by mood, energy, genre for quick retrieval
  3. Template Creation: Save video editing templates with pre-timed music
  4. Rapid Production: Drop video into template, music already perfectly timed
  5. Trend Monitoring: Generate new tracks monthly to stay current with audio trends

๐ŸŽš๏ธ Tips for Maximum Audio Quality

Understanding AI Music Limitations

Even the best AI music has characteristics to be aware of:

Post-Processing Essential Steps

  1. EQ Adjustment: Boost or cut frequencies to fit your video's sonic space
  2. Compression: Apply light compression (3:1 ratio) for consistent volume
  3. Stereo Width: Adjust for platform (narrow for phone speakers, wide for desktop)
  4. Limiting: Prevent clipping with final limiter at -1dB ceiling
  5. Loudness Normalization: Match platform standards (YouTube: -14 LUFS, Spotify: -14 LUFS, TikTok: -12 LUFS)

Platform-Specific Optimization

Platform Recommended Style Duration Energy Level
YouTube Varied, match content tone Match video length Medium (dialogue clarity crucial)
TikTok Trending, energetic, hook-heavy 15-60 seconds High (grab attention quickly)
Instagram Reels Modern, rhythmic, beat-driven 15-90 seconds High (compete with scrolling)
Podcasts Consistent brand sound, subtle 15-30 sec (intros/outros) Low-Medium (support voice)
Corporate Videos Professional, uplifting, neutral Match video length Medium (professional tone)

Emerging Technologies & Trends

1. Real-Time Responsive Music (2025-2026)

Next-generation AI will generate music that adapts in real-time to:

2. Voice-Integrated Music Creation

Upcoming features will allow you to:

3. Genre Fusion & Style Transfer

Advanced AI will master:

4. Collaborative Human-AI Composition

Professional composers will use AI as:

AI Music Market Projections

$13.7B
Global Market Value by 2028
45%
CAGR (2024-2028)
82%
Of Creators Will Use AI Music by 2026
6.2M
Active AI Music Platform Users (2025)

Industry Impact & Transformation

The music industry is undergoing fundamental shifts:

โ“ Frequently Asked Questions

What is AI music generation?

AI music generation uses artificial intelligence algorithms, typically deep neural networks, to create original music compositions automatically. These systems analyze patterns in existing music (melody, harmony, rhythm, structure) and generate new tracks based on your specifications for genre, mood, tempo, and instrumentation. Unlike sampling or remixing, AI creates entirely new compositions from scratch.

Is AI-generated music truly royalty-free?

Most AI music generation platforms offer royalty-free licenses for commercial use with their paid plans, but terms vary by provider. "Royalty-free" means you pay once and can use the music without ongoing royalty payments. However, you must still review the specific licensing agreement:

  • Paid Plans: Typically include full commercial usage rights without attribution
  • Free Plans: Often require attribution and may restrict commercial use
  • Copyright Ownership: Usually the platform retains copyright but grants you usage rights; premium plans (like AIVA Pro) may transfer full copyright ownership

Always save a copy of your license agreement as proof of your rights.

Can AI music compete with human composers?

AI music excels at specific use cases but doesn't fully replace human composers:

Where AI Excels:

  • Background music for videos, podcasts, and content
  • Rapid prototyping and ideation
  • Cost-effective solutions for budget-conscious creators
  • Consistent, reliable output for standard genres

Where Humans Still Lead:

  • Emotional depth and authentic artistic expression
  • Complex arrangements requiring musical "taste"
  • Genre innovation and cultural authenticity
  • Adaptive scoring for film and games (though AI is improving rapidly)

The future is collaborativeโ€”professional composers using AI as a powerful tool to enhance their creativity.

What's the best AI music tool for YouTube videos?

For YouTube creators, we recommend Soundraw as the top choice because:

  • YouTube-Safe Licensing: Zero risk of copyright strikes
  • Unlimited Downloads: All paid plans include unlimited track generation
  • Length Matching: Easily adjust tracks to match your exact video duration
  • Intuitive Interface: Create perfect tracks in under 2 minutes
  • Genre Variety: Covers all popular YouTube content styles

Alternatives: Beatoven.ai (great for video synchronization) and AIVA (best for cinematic content)

How much does AI music generation cost?

AI music pricing varies widely based on features and usage:

  • Free Tiers: Most platforms offer limited free plans (3-25 tracks/month) with attribution requirements
  • Budget Plans ($8-20/month): Entry-level creators, personal use, limited downloads
  • Professional Plans ($20-50/month): Unlimited downloads, full commercial rights, priority support
  • Enterprise ($50+/month): API access, team collaboration, copyright ownership

Best Value: Soundraw ($19.99/month) for unlimited downloads, or Ecrett Music ($7.99/month) for budget-conscious creators.

Will YouTube flag AI-generated music?

No, not if you use reputable AI music platforms with proper licensing. YouTube's Content ID system checks for matches against copyrighted music in its database. Since AI-generated music is original and not in these databases, it won't trigger copyright claims.

Important Caveats:

  • Use only paid plans or properly licensed free tiers
  • Avoid free tools without clear commercial licenses
  • Keep proof of license in case of false claims
  • Don't use AI tools to recreate copyrighted songs (some tools allow thisโ€”it's illegal)

Platforms like Soundraw, AIVA, and Mubert are specifically designed for YouTube-safe music generation.

Can I sell products/services with AI music soundtracks?

Yes, with paid plans that include commercial rights. This typically covers:

  • Client video production work
  • Online courses and educational content
  • Advertisements and marketing campaigns
  • Physical products with audio components
  • Apps and games (check for specific app licensing)

Restrictions to Watch For:

  • Free plans usually prohibit commercial use
  • Some platforms restrict redistribution of tracks themselves
  • Music streaming (Spotify, Apple Music) may require specific licenses
  • Theatrical releases may need premium licensing

Always review the "Commercial Use" section of your license agreement.

How do I make AI music sound less "AI-generated"?

Professional techniques to humanize AI music:

  • Layer Multiple Tracks: Combine AI tracks with live instruments or sound effects
  • Edit Strategically: Cut, rearrange, and adjust sections to create unique arrangements
  • Add Variations: Change instruments or intensity throughout the track
  • Apply Processing: Use reverb, delay, and modulation effects to add character
  • Master Professionally: Final mastering adds polish that elevates AI output
  • Choose Advanced Tools: Premium tools like AIVA and Soundraw produce more sophisticated results
  • Customize Heavily: Use all available controls rather than accepting first generation

Ready to Transform Your Content with AI Music?

Start creating professional, royalty-free soundtracks today and say goodbye to copyright worries forever.

MP

About Mian Parvaiz

Mian Parvaiz is an audio AI specialist and content creator with over 10 years of experience in music production and emerging technologies. As the lead audio researcher at AI-Genius, he has tested and reviewed hundreds of AI music platforms, helping creators worldwide navigate the rapidly evolving landscape of artificial intelligence in audio production. Mian has composed music for indie films, YouTube channels with 5M+ subscribers, and educational platforms.

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Comments (18)

JM
Jake Morrison
Nov 15, 2025 at 9:15 AM
This guide is incredible! I've been struggling with copyright claims on my YouTube channel for months. Just signed up for Soundraw and generated 5 tracks in 10 minutes. The quality is surprisingly professional. Already replaced all the sketchy "royalty-free" music I was using. Thanks for the detailed comparison!
SL
Sarah Lopez
Nov 15, 2025 at 10:42 AM
As a podcast producer, AIVA has been a game-changer for our intro music. We used to pay $300+ per custom track from composers. Now we generate cinematic quality intros for โ‚ฌ15/month. The learning curve was steep at first, but the "Best Practices" section here helped tremendously. Highly recommend the Pro plan for copyright ownership.
MC
Marcus Chen
Nov 15, 2025 at 12:18 PM
I'm a full-time YouTuber (280k subs) and switched to AI music 6 months ago. Zero copyright strikes since then. Used to get 2-3 claims per month even with "licensed" music. Soundraw + occasional Mubert for ambient streams = perfect combo. The cost savings alone paid for my new camera equipment!
EK
Emily Kaur
Nov 15, 2025 at 2:33 PM
Question: Can I use Boomy's free tier for my small business Instagram posts? I only post 2-3 reels per week. Don't want to invest in paid plans yet but need to avoid copyright issues. Anyone have experience with their free licensing?
TR
Tom Richardson
Nov 15, 2025 at 3:50 PM
The future trends section blew my mind. Real-time responsive music that adapts to viewer emotions? That's straight out of sci-fi! Already amazing to see how far AI music has come in just 2 years. Remember when it all sounded like elevator music? Now Suno AI is creating tracks with vocals that rival human performances.
NK
Nina Kowalski
Nov 15, 2025 at 5:12 PM
Filmmaker here. Just wrapped a short film using 100% AIVA soundtrack. The director (who's super picky about music) was blown away. We customized tracks scene-by-scene and exported MIDI for final touches in Logic Pro. Total music budget: โ‚ฌ49 for one month of AIVA Pro. Traditional composer quote: โ‚ฌ2,500. AI music is democratizing independent filmmaking!